My Home Park

2023

As art director, I helped develop a comprehensive brand identity for a plant and garden eCommerce platform that specializes in region-specific native plants for direct-to-consumer sales.

In my role, I guided the development of the brand’s visual style and voice, ensuring a cohesive, distinctive look across all mediums. I collaborated closely with an illustrator, providing creative direction to produce a custom set of beautiful, cohesive illustrations that brought the brand’s personality to life.