Quality Assurance

2021

In January 2021, I stepped in as art director of Quality Assurance magazine, a leading publication in the food quality and safety space. Partnering with a new editor, I led a full-scale rebrand—redefining the magazine’s visual identity across print and digital platforms and executing a complete redesign from cover to back page. Working within the constraints of a lean B2B team and budget, I focused on bold, effective storytelling that breaks the mold of traditional trade publications.

Also: I welcome anyone to top “The Mouse Pad”—our rodent-themed homage to A Night at the Roxbury.